A Linguistic Landscape Study of English in Yogyakarta: Its Representation of Power in Commercial Boards

This research explores how English is used in the expanding circle: tourism areas Yogyakarta, Indonesia. Although Bahasa Indonesia official language used, this does not mean that other languages will have a little share linguistic landscape. The total data were 519 signboards which analyzed qualitatively and quantitatively. found monolingual boards, use of was 23.7%, Indonesian 73.5%. magnitude English, close to as salient Indonesia, particularly shown on bilingual multilingual signboards. study highlights discussion representation power investigated signboards, from number appearance combination It revealed expressed only for informative reasons but also symbolic such indexing sophistication, cosmopolitanism, fashionable appearance.